New apps will seek your consent when you install them. If you have this setting turned on, you will have to manually go into each existing app and turn off “allow cross-website tracking” if you do not want them to track you. This will apply to all existing apps and ones that you install going forward. You can choose to completely opt out by heading over to settings > privacy > tracking > turn off allow apps to request to track. There are a couple of ways how you can go about using this new privacy feature. If you decline, these apps will be prevented from accessing your device’s “unique” advertising identifier.Īpple says, “app developers are responsible for ensuring they comply with your choices” suggesting there might be other ways they could track you (and Apple wouldn’t be responsible in that case) though it isn’t immediately clear how - same reason probably why Apple’s ATT prompt says, “allow apps to request to track” and not “allow apps to not track at all”.Īlso Read | Apple iMac refresh launched with sleek design, M1 chip and choice of seven colours All apps that track your activity across apps or websites they do not own in order to target you with ads are now mandated to seek permission before doing it.

App Tracking Transparency: Easily the most talked about feature in iOS 14.5 - and one that is sure to have far-reaching impact on user privacy - App Tracking Transparency or ATT puts the control of user data in their hands and gives them an option to opt out of being tracked across apps or websites for advertising.

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